I've been hearing the following Walgreens radio ad quite a lot here in Chicago lately:
With Medicare Part D, you pay the same co-pay everywhere. So now that there's no hassle of comparing prices everywhere, come join the millions who fill their prescriptions at Walgreens!
Allow me to translate this into laymen's terms for you all:
Now that our usurious markups don't matter to you directly, come on over and go through the different hassle of changing your prescription to Walgreens for no apparent reason!
After all, as an old company ourselves, we understand how much old people love changing things, especially --as we just established-- when there's no tangible financial or other advantage, and when they're virtually guaranteed to have "millions" of people ahead of them in line whenever they choose to endure venturing out and about!*
Sorry Gen-Xers, this sweet deal isn't for you! You'll have to keep paying those clearly exorbitant Walgreens prices for at least the next several decades, until the government can foot the bill for you!**
I wonder how big last year's bonus was for the marketing executive who approved this ad?
* "Swollen knees and back trouble from standing too long? We've got handy racks of not-inexpensive OTC pain pills lined up along the pharmacy wall, free from the price restrictions of Medicare Part D!"
** In all fairness, someone has to cover the cashiers' overtime pay while each of those seniors counts out $10 in pennies with nearly useless arthritic fingers.