You know, a lot of ill-informed people claim that word choice doesn't really matter in most everyday areas of life, but I'm here to offer just one random example of an instance that proves these people to be morons.
Recently, I couldn't help but notice the friendly banner on my wife's new package of Aquaphor cream, offering what was surely intended to be an innocuous description of the product:
What that little extra word ("your") did there was turn a sentiment of unity ("All of you people with your varying skin problems can use this one product to solve them!") into a back-handed, bitchy message worthy of a junior high cheerleading squad ("You are so lucky I'm here to help you! ...Because you are way more f***ed up than you ignorantly thought before picking up this package.").
Torpedoing the self-esteem of one's customer base is not generally thought to be a good business decision.*
There is a potential upside for the manufacturers, though, if this tack opens up potential new sales across the Eucerin family of products through the well-established phenomenon of victims latching on to their abusers against their better judgment or interests. Just look at how well this has worked for our** lovable scamps down at AIG!
In fact, scratch this whole post, and give me 2,000 shares of whatever disgustingly enormous mega-conglomerate bottles this goo!
Here's to you and your horrible excuse for human skin!
* Unless of course you're in women's fashion.
** I say "our" because we, the American people, now own them almost in their entirety, at least until just before the stock sale by the U.S. government might bring in enough profit to cover the entire stimulus package.